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By Jacqueline H. Beckley,M. Michele Foley,Elizabeth J. Topp, et al.John Wiley & Sons, Inc.|Wiley||Wiley-BlackwellAdult NonfictionTechnologyLanguage(s): EnglishOn sale date: 30.11.2009Street date: 28.02.2008Preview

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Extra info for Accelerating New Food Product Design and Development

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Outsourcing activities outside a core competency c. A fresh perspective d. Commercializing a concept or recipe and acting as a liaison to the manufacturer In the complex world of making products that are relevant to consumers today, food businesses apply a high level of pragmatism, which provides them with far more ways in which to get a business built or a product launched. Select examples below are designed to illustrate these situations. White Space Opportunities—We Want to Do This, But We Don’t Know How (Given Our Time Frame) Henry Ford did not invent the automobile (as some may think); rather his big contribution was the development of a superior method of manufacture, the mass-production assembly line, which brought cost into line with what the average American could afford.

Html). htm). Instant coffee. org/wiki/Instant coffee). Johnson, R. 2004. Twentieth century timeline edibles & quaffables. Inc. htm). Kevin, K. 2004. Ramblings of a food industry junkie. K2 Communications. Presentation, Indianapolis, IN. Liege, P. R. S. S. gov). 26 Under standing Product Development in Today’s Food Industry Matranga, V. 1997. America at home, a celebration of twentieth-century housewares. Rosemont, IL: National Housewares Manufacturers Association. Microwave oven. org/wiki/Microwave oven).

Lack of experience in food product development c. Lack of specific technical expertise d. Adapting technologies from other markets 2. Choice opportunities—we want to do this, but we are making a choice to outsource (given our time frame) a. Shortage of internal resources for a specific project b. Outsourcing activities outside a core competency c. A fresh perspective d. Commercializing a concept or recipe and acting as a liaison to the manufacturer In the complex world of making products that are relevant to consumers today, food businesses apply a high level of pragmatism, which provides them with far more ways in which to get a business built or a product launched.

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Accelerating New Food Product Design and Development by Jacqueline H. Beckley,M. Michele Foley,Elizabeth J. Topp, et al.John Wiley & Sons, Inc.|Wiley||Wiley-BlackwellAdult NonfictionTechnologyLanguage(s): EnglishOn sale date: 30.11.2009Street date: 28.02.2008Preview


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