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Download An Authentic Selection from Imam Al-Quturbi's In by Khadija Ford PDF

By Khadija Ford

ISBN-10: 9776005268

ISBN-13: 9789776005266

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Extra resources for An Authentic Selection from Imam Al-Quturbi's In Rememberance of the Affairs of the Dead and Doomsday

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D. Power and Associates, November 8, 2004. D. D. Power, West Lake Village, CA), October 2002. 34 DON’T JUST RELATE—ADVOCATE! Figure 2-3 Kelley Blue Book Comparisons Table 2-4 Internet Use in Auto Purchasing Percentage of customers who use the Internet for research purposes in the new vehicle shopping process 2000 2001 2002 2003 2004 54% 60% 60% 64% 64% Source: JD Power and Associates12 The majority of Internet shoppers visit a third-party site to compare vehicle specifications and to narrow their set of alternatives to a few models.

EBay illustrates the increasing role of transparency and reputation for the creation of trust that underpins all commercial transactions. Benefits of Advocacy: Advocacy builds trust. Trust is more than just a self-congratulatory adjective to be appended to a company’s press releases. Trust means advocating for the customer’s longterm interests. Trust is hard to earn—and easy to lose—but if your company earns trust, it will enjoy sustained benefits. Trust increases customer loyalty because satisfied customers buy repeatedly, purchase a wider variety of products, and recruit their friends to become customers.

CHAPTER 1 • NOW IS THE TIME TO ADVOCATE FOR YOUR CUSTOMERS 13 EBAY BECOMES THE KILLER APPLICATION THROUGH TRUST Who would have thought that a site started by a French-Iranian immigrant (Pierre Omidayar) to help a girlfriend to trade her Pez candy dispenser collection would become the killer application of the Internet? Who would have thought that millions of people who have never met would buy and sell billions of dollars of goods over the Internet, including thousands of used cars? 20 eBay is a microcosm for the economy as a whole—it illustrates both customer power and the profits created by trust.

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An Authentic Selection from Imam Al-Quturbi's In Rememberance of the Affairs of the Dead and Doomsday by Khadija Ford


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